If you work in mobile gaming, you already know this:

Acquiring a new player has never been more expensive.

UA costs are rising. Competition for attention is brutal. The algorithm keeps changing. And every new install costs more than the last one.

Which means every player you lose hurts more than it used to.

Churn was always a problem. In 2026 it’s a crisis.

When I sit with gaming studios and look at their data, the pattern is almost always the same: teams are obsessing over acquisition while retention quietly bleeds them out. They’re pouring money into the top of the funnel while the bottom leaks.

Fix retention first. Then scale acquisition.

In this episode with Devin we dig into how churn actually works — how to define it properly, the behavioral signals that tell you a player is drifting toward the exit before they actually leave, and what interventions actually move the needle.

Including the dumbest reason players quit — which is more common than you’d think.

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I love the poster and I think it can be very useful for many game studios.

It is always a pleasure for me to explain and talk data & LiveOps so feel free reaching out

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If you want to talk data and / ir LiveOps – give me a ping

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For all of the game studios out there looking for help with #data and #liveops – feel free to ping me or Dive

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I am also scheduling meetings outside the expo with people/companies located in the bay area so Its a good week to put aside the online meetings and enjoy in person meetings

I can be reached in DM or mail [email protected]

Happy GDC to everyone

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It doesn’t come to me as a surprise that Alexander Shea comes out with such a bold statement as most hyper casual companies realized they cannot live off “hits” for a long time. On the other hand of the spectrum – quality games are still live and kicking for over 10 years and some even continue to grow in revenue every year

One of the things we focus at Dive is helping games with maximizing LTV and therefore we try to work with games that are heavier on IAP based Monetization and less ads.

IMHO, this is the way to go for doing LiveOps right and to actually survive and justify the ever rising CPI costs

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